Title: Seducing Strangers
Author: Josh Weltman
Type: Non-Fiction
Page Count/Review Word Count: 180
Rating: 9/10
Josh Weltman – Seducing Strangers
Disclaimer: While I aim to be unbiased, I received a copy of this for free to review.
This book breaks all of the rules. Seriously, it has two subtitles. I have no idea of how to punctuate this within a normal sentence, so I’m just going to do this:
Josh Weltman, co-producer of Mad Men – Seducing Strangers: How to Get People to Buy What You’re Selling [The Little Black Book of Advertising Secrets]
Okay, now that that’s out of the way, we can talk about the actual book! Weltman is an advertising industry veteran with a lot of knowledge to teach you, in the form of a series of perceptive essays on all sorts of different subjects. On occasion, it feels a little bit too gut-based for my liking, but then the author does talk about this exact phenomenon inside the manuscript.
So it’s a pretty good book for anyone who works agency-side, and my ‘executive’ creative director would love it.
Josh Weltman
