Title: The Programmatic Handbook
Author: The Internet Advertising Bureau
Type: Non-Fiction
Page Count/Review Word Count: 68
Rating: 7/10
The Internet Advertising Bureau – The Programmatic Handbook
This is worth reviewing – it’s a beautifully-bound short book that I picked up from an exhibition, all about the way that programmatic marketing can help businesses to operate far more efficiently. It’s a dry read, but it looks absolutely fantastic – worth reading just for that.
The Internet Advertising Bureau
