Tag: Thought-Leader

Gary Vaynerchuk – #AskGaryVee | Review

Title: #AskGaryVee

Author: Gary Vaynerchuk

Type: Non-Fiction

Page Count/Review Word Count: 366

Rating: 8/10

 

Gary Vaynerchuk - #AskGaryVee

Gary Vaynerchuk – #AskGaryVee

 

I put off starting on this book for a little while, and I don’t know why. It’s not that I don’t hustle; if anything, it’s because I hustle too much, and while I do work in marketing, my passion lies with writing. I didn’t get round to starting on this because I was busy reading detective novels, because I’ve just started work on my own detective novel series and I wanted to familiarise myself with the competitive landscape.

For those who don’t know, Gary Vaynerchuk is a social media influencer and thought-leader in the world of business, and he’s well-known amongst content marketing circles because of his no-holds barred approach, as well as his tendency to swear when he’s passionate about something. I actually picked up this book at Vaynerworld, the UK book launch. I’d been to the previous Vaynerworld when Jab, Jab, Jab, Right Hook was released, and it was interesting to see how much the crowd had grown.

Part of that is probably due to the #AskGaryVee show, which this book takes its concept and its title from. Gary hosts the show on YouTube and uses it to answer questions from his fans and followers, and this book is essentially a collection of the best questions and the best answers, sorted by category so that they follow a thematic order.

 

Gary Vaynerchuk

Gary Vaynerchuk

 

Now, I thought for a while that it would be difficult to pull a book together that is, after all, just a collection of questions and answers. But I was wrong. Gary and his team have done a great job of it, and it even looks and feels pretty good – then again, Gary has always been one for adapting his work to suit the format it appears in, and so it’s no surprise that a lot of attention to detail has gone into the way that the words are presented, as well as the words themselves.

So overall then, if you’re looking to become a better businessman – and possibly even a better person – then you could do a lot worse than this. I’d recommend it to colleagues.

 

Gary Vaynerchuk Quote

Gary Vaynerchuk Quote

 

Click here to buy #AskGaryVee.


Josh Bernoff and Ted Schadler – Empowered | Review

Title: Empowered

Author: Josh Bernoff and Ted Schadler

Type: Non-Fiction

Page Count/Review Word Count: 249

Rating: 8/10

 

Josh Bernoff and Ted Schadler - Empowered

Josh Bernoff and Ted Schadler – Empowered

 

Empowered is the sequel to Groundswell, the best-selling and groundbreaking book by Josh Bernoff and Charlene Li of Forrester Research. This book is equally well-researched and informative, creating a new groundswell in its own little way.

Empowered tells you all you need to know about today’s empowered consumer, and it explains how businesses can do worse than to empower their own staff to use social technology and the internet to provide support to and to build a relationship with both existing and potential customers.

 

Josh Bernoff

Josh Bernoff

 

Empowered was released in 2010, a couple of years later than its predecessor, and although three years is a long time in the age of the connected consumer, Empowered does well to stay fresh and relevant, even more so than Groundswell, which is still considered to be a breakout thought-leader in the social media ‘space’.

Josh and Ted promise to teach you how to unleash your employees, energize your customers and transform your business, and the two authors don’t disappoint. It’s not too in-depth, either – there’s a good balance between providing enough detail to help you to convince your CEO and keeping it short enough so that you can read it in a couple of days during your commute.

Overall, empowered comes highly recommended, from myself and from the hundreds of small and medium-sized business owners who’ve used these techniques to revolutionise the way they work.

 

Ted Schadler

Ted Schadler

 

Click here to buy Empowered.