Tag: Smartphone

George Orwell – Coming Up for Air | Review

Title: Coming Up for Air

Author: George Orwell

Type: Fiction

Page Count/Review Word Count: 247

Rating: 8/10

 

George Orwell - Coming Up for Air

George Orwell – Coming Up for Air

 

Coming Up for Air might not be as well-known as Animal Farm and Nineteen Eighty Four, but it’s a firm favourite amongst serious Orwell fans and scholars, and I can see why. The book follows the story of George Bowling, a man in his mid-forties who’s described as “not a fool, but not a highbrow either”. He has a normal job and lives a normal life, but he’s facing a dilemma – he’s unsure whether to embrace the modern world or to flee from it.

Of course, this ‘modern world’ is 1939, and so it’s not exactly the same as what we’ve come to think of as modernity, but the essence of the struggle is something that we can all relate to in the days of the internet and the smartphone. Some of us are luddites, trying to resist the impending march of the computer chip; others are technologists, who leap at the chance to try out the latest gadget.

But at its essence, Coming Up for Air is also a great tale in its own right, even if you don’t bother to dig into it too deeply. That also means it’s the sort of book that can be re-read, because you see new layers every time. Sure, read Animal Farm and Nineteen Eighty Four first, but make sure that you come back for this afterwards.

 

George Orwell

George Orwell

 

Click here to buy Coming Up for Air.


Jeanne Hopkins and Jamie Turner – Go Mobile | Review

Title: Go Mobile

Author: Jeanne Hopkins and Jamie Turner

Type: Non-Fiction

Page Count/Review Word Count: 234

Rating: 7/10

 

Jeanne Hopkins and Jamie Turner - Go Mobile

Jeanne Hopkins and Jamie Turner – Go Mobile

 

Go Mobile is another one of the books in Wiley’s The New Rules of Social Media series, and so it automatically has a certain amount of kudos from me – that said, it is one of the weaker books in the series, which is a shame because it tackles one of the most relevant topics, the topic of location-based and mobile marketing.

See, the proliferation of the smartphone and the tablet computer have led to a new era in which the consumer is always connected, and that gives you the opportunity to reach them where and when you want to reach them, whether it’s when they’re at home and they’re hungry or whether it’s when they’re walking past your restaurant at dinner time.

This book has some fantastic practical tips that you can apply straight away, but I find it hard to feel the same passion for location-based and mobile marketing that I do for social media. I’m not sure whether that’s my fault, or whether I can blame the authors for failing to fill me with that passion, but I do feel as though the book could have done a little bit more, pushed a little harder and ultimately been as groundbreaking as the rest of the books in the series were.

 

Jeanne Hopkins and Jamie Turner - Go Mobile

Jeanne Hopkins and Jamie Turner

 

Click here to buy Go Mobile.