Tag: CEOs

Jon Ronson – The Psychopath Test | Review

Title: The Psychopath Test

Author: Jon Ronson

Type: Non-Fiction

Page Count/Review Word Count: 294

Rating: 9/10

 

Jon Ronson - The Psychopath Test

Jon Ronson – The Psychopath Test

 

This book was an interesting read, and it actually led to a number of real-life conversations with other people about psychopaths, and some of the subjects that are covered in this book. You can even take a variation of the psychopath test online, and I discovered that two of the people that I work with could qualify. That said, the interesting thing about psychopathy is that if you’re worried that you might be a psychopath, you’re not a psychopath.

Here, Jon Ronson follows the cases of a number of well-known public figures – from criminals to CEOs and businessmen – as well as the teachings of several well-known psychiatrists. He even takes a little look at scientology, which teaches that psychiatry is a sham and which even funds an organisation that’s designed to work against the field.

This, then, is the kind of non-fiction book that I like to read. For me, a good non-fiction book contains a sort of underlying narrative, as well as a number of little triggers that make you think about things, and this book definitely makes the cut when it comes to that. In fact, it has the potential to change the way that you look at the world – in no time at all, you’ll start to spot psychopaths all over the place, and it’s true that they could actually be everywhere.

It took me a little while to get around to reading this, but once I started it, I was glad that I did. It definitely comes recommended from me, especially if you like learning stuff and watching documentaries. In fact, the book even comes recommended by Louis Theroux!

 

Jon Ronson

Jon Ronson

 

Click here to buy The Psychopath Test.


Brian Halligan and Dharmesh Shah – Inbound Marketing | Review

Title: Inbound Marketing

Author: Brian Halligan and Dharmesh Shah

Type: Non-Fiction

Page Count/Review Word Count: 226

Rating: 9/10

 

Brian Halligan and Dharmesh Shah - Inbound Marketing

Brian Halligan and Dharmesh Shah – Inbound Marketing

 

This book is the sort of book that doesn’t come along very often but when it does, it changes everything. Halligan and Shah are the CEOs of HubSpot, the marketing automation company that recently went public and surpassed most expectations for their entry to the stock market. HubSpot practices exactly what it preaches, inbound marketing, to such an extent that they reap huge rewards for it, too.

The concept of inbound marketing is pretty simple – no longer should you interrupt customers by placing billboards, TV adverts and radio spots in front of them. Instead, by providing top quality content such as entertaining videos, informative how-tos and even price comparisons between your own products and those of your competitors, you can reach your customers when they’re actively looking for you, through Google, social media and blogs.

The concept of inbound marketing is something that I use every day at work, and this book is essentially the ultimate guide to carrying it out, and you can use the ideas here on pretty much every social networking site imaginable. Think of it as a new way of communicating with people – a way in which you offer value, instead of sitting there demanding things from your consumers arbitrarily.

 

L-R: Dharmesh Shah, Brian Halligan

L-R: Dharmesh Shah, Brian Halligan

 

Click here to buy Inbound Marketing.