Title: Marketing Lessons from the Grateful Dead
Author: David Meerman Scott and Brian Halligan
Page Count/Review Word Count: 168
Do you like marketing? Do you like the Grateful Dead? If you answered yes to either of those questions then this book is for you.
Scott and Halligan are two experts when it comes to marketing – Scott wrote The New Rules of Marketing and PR, and Halligan has co-authored a book called Inbound Marketing. Halligan’s company, HubSpot, has grown hugely over a period of ten years, eventually going public on the stock exchange.
But they’re also huge fans of the Dead, and they argue passionately here that many of the techniques that the dead used, such as offering fans first dibs on tickets and launching one of the earliest examples of a mailing list, are still relevant today. I think they’re probably right – this is one of my favourite marketing books, because it’s both fun and functional.