Tag: Social Media Marketing

Jason Thibeault and Kirby Wadsworth – Recommend This! | Review

Title: Recommend This!

Author: Jason Thibeault and Kirby Wadsworth

Type: Non-Fiction

Page Count/Review Word Count: 258

Rating: 3*/5

 

Jason Thibeault and Kirby Wadsworth - Recommend This!

Jason Thibeault and Kirby Wadsworth – Recommend This!

 

I’m not sure where to start with this book, because I don’t feel as though much of it sank in. Even though it’s only a couple of years old, I feel as though all of the ideas that the authors talk about are pretty much common sense, and the sort of thing that’s already being espoused by so many people that it’s not really anything new.

That said, there’s a lot in here about how companies need to reprioritise their way of working, and how marketing isn’t just about sharing a message – you need to make your company stand for something, and then make sure that’s reflected throughout the organisation.

There are also some interesting tips and tricks about inbound marketing here, which is what I’m all about when it comes to my approach to marketing. Sure, there was nothing necessarily new to me, but there were plenty of facts, stats and case studies that basically helped me to confirm in my head that my approach is right. And I might even be able to use some of them in future pitch documents and presentations, to back me up.

Overall then, if you work in digital or social media marketing, or if you want to find out more about the field, this is a decent enough place to start. But there are also better ones on the market – do some shopping around before you commit yourself.

 

Jason Thibeault

Jason Thibeault

 

Click here to buy Recommend This!.

 


David Kirkpatrick – The Facebook Effect | Review

Title: The Facebook Effect

Author: David Kirkpatrick

Type: Non-Fiction

Page Count/Review Word Count: 376

Rating: 8/10

 

David Kirkpatrick - The Facebook Effect

David Kirkpatrick – The Facebook Effect

 

The Facebook Effect claims to be “The Real Story Behind THE SOCIAL NETWORK”, and I believe it was even used as source material for the movie of the same name. It certainly does offer a great glimpse into Facebook’s early days, although things have moved along even further since the book’s publication and Facebook has morphed into a huge behemoth that the author could never have predicted.

That said, if you’re looking for the early years, the story of how Mark Zuckerberg created TheFacebook.com from his college dorm room and the subsequent adventures and investments that followed, then this book is definitely for you. Luckily, that was exactly what I was hoping for, and so I enjoyed this book immensely.

Part of that is probably down to the skill of the author, who’s a veteran of the tech journalism scene after spending many years as the senior editor for internet and technology at Fortune magazine. He’s earned his stripes already, and that’s what allowed him access to the inner workings of the company, including some of the people who you really need to hear from in a book like this, the ones who remember Mark from before he was a billionaire.

 

David Kirkpatrick

David Kirkpatrick

 

I work in social media marketing, and it’s always useful to know more about the social networks that you’re using even if it doesn’t directly affect your ability to use the platform. I like to know as much as I possibly can about what I’m doing, and Facebook is the biggest social network in the world – if you’re working in a similar job role, then it’s not a bad idea for you to give it a read, too.

Even for the average reader, it’s still pretty interesting to find out more, especially if you spend a lot of time on Facebook. Somehow, knowing a bit more about the company and its ethos seems to change the way in which you look at it. It’s easy to take things for granted, but when you consider the amount of time that the average person spends on Facebook, you start to realise you ought to know more.

 

Mark Zuckerberg

Mark Zuckerberg

 

Click here to buy The Facebook Effect.

 


Newsletter Signup

Get special offers, new book news, cover reveals and more!