Tag: Seth Godin

Seth Godin – Linchpin | Review

Title: Linchpin

Author: Seth Godin

Type: Non-Fiction

Page Count/Review Word Count: 246

Rating: 4/5


Seth Godin - Linchpin

Seth Godin – Linchpin


All of Seth Godin’s books are pretty good and so it’s hard to rate them anything below a 4/5. This one wasn’t his best, but it was enjoyable enough. Even though some of the references were occasionally out-of-date, the actual lessons inside it are still just as relevant as ever.

The idea behind Linchpin is that we have a responsibility to ourselves to become indispensable. Historically, we’ve been taught to fit in and to be nothing more than cogs in a machine. That approach might have worked when everyone was working blue collar factory jobs, but it doesn’t work in today’s complicated business landscape. That’s where linchpins come in.

A linchpin is an indispensable employee, the kind of person that a company can’t easily do without, and Godin’s book talks about how to become one and what to do should you be lucky enough to hire one. Packed with examples, it makes for an enlightening read, and while it doesn’t necessarily offer a map for people to follow, that’s a good thing.

Godin himself explains that it’s not just a set of rules you can follow, and he talks about how that way of thinking is rooted in the old ways of doing business. If your job involves following a set of rules then you need to find yourself a new job before you’re replaced by robots and artificial intelligence.


Seth Godin

Seth Godin


Click here to buy Linchpin.


Seth Godin – Unleashing the Ideavirus | Review

Title: Unleashing the Ideavirus

Author: Seth Godin

Type: Non-Fiction

Page Count/Review Word Count: 240

Rating: 3*/5


Seth Godin - Unleashing the Ideavirus

Seth Godin – Unleashing the Ideavirus


I was a little disappointed by this one. I’ve been a pretty big Seth Godin fan for a while now, but this particular book feels a lot more dated than others, thanks partly due to its references to Napster, AOL and Yahoo! being revolutionary. Still, at least it does show that Godin was ahead of the times and on trend even way back when, and some of the ideas here are still applicable in terms of working with “sneezers” – which we now call “influencers“.

I can’t give this one anything lower than a three out of five because I’m pretty sure I would have found this useful if I’d read it five years ago. Unfortunately, I didn’t, and while I would recommend reading some of Godin’s books, this isn’t where I’d start.

In terms of the central concept, it’s basically about how sometimes, as a species, something catches on like a cold and is “sneezed” from one person to another. It’s certainly a believable theory, especially because Godin backs it up with some fairly solid examples. The companies that he mentions might not be relevant anymore, but they certainly were back in their heyday.

And hey, come on. If nothing else, you’ll get a pretty good idea of how far we’ve really come along in the last ten years.


Seth Godin

Seth Godin


Click here to buy Unleashing the Ideavirus.


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