Tag: Point of no Return

Malcolm Gladwell – The Tipping Point | Review

Title: The Tipping Point

Author: Malcolm Gladwell

Type: Non-Fiction

Page Count/Review Word Count: 280

Rating: 8/10

 

Malcolm Gladwell - The Tipping Point

Malcolm Gladwell – The Tipping Point

 

Since its publication, The Tipping Point has become one of the most iconic non-fiction books on the market, as well as the one that Gladwell is most well-known for. Loosely speaking, it looks at the idea that there’s a moment at which a cultural phenomenon hits a ‘tipping point’, a point of no return after which something will take off. Gladwell applies this to marketing, such as the rise and fall of Hush Puppies, as well as to things like crime and smoking, which can actually increase on a large scale due to things like graffiti, which can form a tipping point.

It might sound complicated, but it’s pretty easy to get your head around it once you start to get absorbed into Gladwell’s writing, which I guarantee will happen. It happened to me before, when I read Blink – he has a gift for taking complex subjects and scientific studies and making them easy for you to swallow. You feel smart when you’re reading it, and you should do – you’re learning things, things that you can put into practice both in business and in your day-to-day life.

Honestly, I’d recommend this book to anyone who works in marketing, like I do – the core concepts of it are valuable to both marketers and advertisers, as well as to communicators in general. It also introduces Mavens, which I’m not going to explain here – however, the concept of Mavens has taken on a life of its own, and it’s interesting to see how it all comes back to this book. Go read it!

 

Malcolm Gladwell

Malcolm Gladwell

 

Click here to buy the Tipping Point.

 


Stephen King – Pet Sematary | Review

Title: Pet Sematary

Author: Stephen King

Type: Fiction

Page Count/Review Word Count: 368

Rating: 8/10

 

Stephen King - Pet Sematary

Stephen King – Pet Sematary

 

In many ways, Pet Sematary is typical of Stephen King – it’s chilling, haunting and, in some ways, it feels almost like it’s been written following a formula. That’s not necessarily a bad thing though, and at the very least it guarantees a certain level of quality – this was written back in 1983, when King was at the height of his publishing powers, and it shows. Like the Pet Sematary itself, it has a certain power to keep you going back for more, even when you’re scared out of your wits.

The characterisation in the novel is pretty good, although I did feel more empathy for some of the supporting characters than the main family themselves – that said, everyone in this novel seems to have some sort of secret, and so they’re all interesting in their own different ways. I also enjoyed the Ramones references that were scattered throughout the novel, which makes me wonder whether the song was written about the novel or whether the novel was written about the song. Turns out that the Ramones song was written for the film adaptation.

Unfortunately, I felt that the novel was let down a little by the predictable ending, which seemed almost cliché – perhaps that’s because King is such a master of the craft that he creates clichés, rather than using them. The novel was written and released before I was born, and so it could easily have been imitated enough times since then that I’m more familiar with the homages to the novel than with the novel itself.

Overall though, I felt that it was a cracking read, the sort of book that you can power through in a couple of days even though it’s hundreds of pages long – you get hooked in and you can’t get out, and once you reach the point of no return when Church, the family cat, is killed, there’s no turning back. For most reviews, that might seem like a spoiler, but there’s so much going on in Pet Sematary that the death of a cat is nothing. So yeah, look forward to that.

 

Stephen King

Stephen King

 

Click here to buy Pet Sematary.

 


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