Title: Jab, Jab, Jab, Right Hook
Author: Gary Vaynerchuk
Page Count/Review Word Count: 195
I was lucky enough to win tickets to the launch event for this, Vaynerchuk’s third foray in to authorship as an authority on social media. As well as including a Q & A with the author himself, attendees were also given a free copy of this book, and I love free books.
Here, we have something a little different to Vaynerchuk’s previous work – in JJJRH, he scrutinises the micro-content pushed out by dozens of major brands. Sometimes, it works – Oreo’s Superbowl tweet is a good example of this. Other times, it doesn’t – you just have to look at the sad state of some of the content pushed out by half-arsed marketing managers who refuse to dedicate serious time and effort to social media.
You’ll learn a few things about what works and where (context, as always, is key), and you’ll also feel inspired by some of the great work being done by other community managers. Start jabbing straight away, so your audience is primed and ready for a right hook.