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Ryan Holiday and Stephen Hanselman – Lives of the Stoics | Review

Title: Lives of the Stoics

Author: Ryan Holiday and Stephen Hanselman

Type: Non-Fiction

Page Count: 334

Rating: 5/5

I picked this book up after hearing about it on BookTube, which was a happy little coincidence because I’d already been getting into stoicism after being introduced to it by my girlfriend. I just wish I could remember whose channel I saw the video on.

What we have here is essentially a cracking little introduction to the key figures of stoicism in ancient Rome and Greece, and it’s written by a well-known figure in contemporary stoic circles. In fact, at the same time that I ordered this book, I also subscribed to a bunch of Stoic YouTube channels, and it turns out that the host of one of them is one of the authors of this book.

I found it to be super accessible, with the story told slowly but surely through short chapters on some of the key figures of the Stoic movement. After a while, it gets a little difficult to remember who was who, but that doesn’t really matter. The important thing here is the lessons that are on offer, and the interesting thing about the figures that are profiled is that as well as writing about and teaching their beliefs, they also lived them.

All in all, it’s a pretty accessible read whether you’re new to stoicism or not, and if you’ve been looking to learn more about the philosophy then this is a pretty good place to look. I enjoyed reading it, and I also ended up tabbing out half of the pages for my video review, which meant that I had a lot to say about it. It’s definitely food for thought.

Now that I’ve read this, I’m keen to learn more about stoicism, and I’m also looking forward to watching some more of the author’s videos. You should give it a Google and check out both the book and the YouTube channel.

Learn more about Lives of the Stoics.

David Meerman Scott – The New Rules of Marketing & PR | Review

Title: The New Rules of Marketing & PR

Author: David Meerman Scott

Type: Non-Fiction

Page Count/Review Word Count: 368

Rating: 8/10

David Meerman Scott – The New Rules of Marketing & PR

If you’re working in contemporary marketing then you need to read this book – it’s as simple as that. True, not all of it was necessarily directly related to what I do in my day job, but the concepts that are covered here are important across the board, whether you’re a marketeer or whether you’re a specialist, such as a web developer, within a marketing team. Let me tell you why.

The way that people communicate has changed, and brands are struggling to keep up. In The New Rules of Marketing & PR, Scott starts out with a basis in traditional marketing theory, and then expands upon it to cover the competitive landscape in the modern age. Essentially, this is your bible, and it’ll explain to you how all of the different channels that are now available, due to the rise of the internet, the web and social media, can be worked to their maximum potential to generate revenue and profit for your business.

Sure, it’s been a few years since the book came out, but Scott keeps it regularly updated, and so make sure you snag the latest edition. The reason that it has to be regularly updated is that it was one of the first serious books to hit the market when this new phase of marketing emerged, and Scott has continued to write on the subject at length since its publication. He’s one of the de facto thought leaders in modern marketing, which is what makes this book so remarkable.

Incidentally, if you’re wondering why he publishes with his middle name, it’s because there was an astronaut called David Scott. Being known as David Meerman Scott helps people to find him on search engines. Isn’t that an awesome way of practicing what you preach? Oh, and one other thing to note – this book is praised by Brian Halligan, co-founder of HubSpot, who also penned a book with him called Marketing Lessons from the Grateful Dead. I recommend that book, too – combined, they make a force to be reckoned with.