Tag: Campaigns

Laszlo Bock – Work Rules! | Review

Title: Work Rules!

Author: Laszlo Bock

Type: Non-Fiction

Page Count/Review Word Count: 406

Rating: 3.5/5


Laszlo Bock - Work Rules

Laszlo Bock – Work Rules


This book was interesting, but it also dragged a bit and got a little tedious towards the end. In fact, the only reason that I picked it up is because I had to write a review of it for a client, although with that considered it was actually pretty good. Bock used to work for Google and spearheaded many of their innovative HR campaigns, and in this book he shares his secrets on how they approached people management.

It’s interesting because they ran all sorts of different tests to see what worked and what didn’t. Many of their findings were counterintuitive, which Bock explains by comparing it to aircraft design during the war. The designers noticed that certain parts of the plane such as the wings and the tail were more likely to be damaged on the aircraft that were returning from combat, and so they focussed their attention on reinforcing the cockpit. Why? Because the planes that were damaged in the cockpit weren’t returning at all.

Because of all of this, it’s a pretty interesting read. It’s a masterclass in thinking outside the box and has a bunch of great ideas on how to keep people happy and engaged in the workplace. I just think it would have been more enjoyable if it had been 100 pages shorter, and I don’t think that Bock’s writing style did it any favours. It’s not that he’s a bad writer, it’s just that writing isn’t his main thing. He does a good job of conveying information here, but I’m not necessarily convinced that it flowed well or that it built up and conveyed a sense of emotion.

Still, if you want to learn how Google does things then there aren’t any better books than this one to help you to understand the way their minds work. Bock also sources pretty much everything he says and so there’s also a comprehensive appendix at the end if you want to read any further on any of the topics that are covered. I just wouldn’t recommend picking this up as your main read because it might put you in a bit of a slump. I read it a chapter at a time in bed and it worked out just perfectly.You can make of this review what you will. Read it or don’t bother!


Laszlo Bock

Laszlo Bock


Click here to buy Work Rules!.


Jacob Morgan – The Employee Experience Advantage | Review

Title: The Employee Experience Advantage

Author: Jacob Morgan

Type: Non-Fiction

Page Count/Review Word Count: 284

Rating: 3.5/5


Jacob Morgan - The Employee Experience Advantage

Jacob Morgan – The Employee Experience Advantage


This is another one of the business books that I’ve picked up of late because of a client who’s paying me to write summaries of them, and it seems as though my client has pretty good taste. There’s plenty of stuff here that you can take away with you, and even though I’m self-employed as opposed to a business owner, it did change my way of looking at the relationship between employer and employee.

Ultimately, the main thing that I took away from this book is that you just have to be good to your employees by default. It’s no good launching half-hearted employee of the month campaigns where someone wins an Amazon gift card. People quickly see through stuff like that, and so the only real way to show people that you appreciate them is to actually appreciate them.

This book also stands out somewhat because of the quality of its bonus resources. You can follow links that are shared inside the book to take quizzes or to access additional information, and it even includes a full test that you can take to see how you stack up against other companies. As for the actual content of the book, there’s plenty of stuff in there that will keep you going if you run a company and you’re trying to make it better, but it’s more about a mindset.

It’s difficult to get right, and one of the reasons why I don’t run a company myself is that I don’t know if I could do it myself. Still worth reading, though.


Jacob Morgan

Jacob Morgan


Click here to buy The Employee Experience Advantage.