Title: #Fail
Author: Bernhard Warner and Matthew Yeomans
Type: Non-Fiction
Page Count/Review Word Count: 126
Rating: 8/10
Bernhard Warner and Matthew Yeomans – #Fail
#Fail claims to list “the 50 greatest social media screw-ups” and promises to teach you how to avoid being the next one, and I must admit that it doesn’t disappoint – in fact, it’s probably aged pretty well, because when I first bought this, I was impressed with how up-to-date the case studies were. It was also impressively well-researched and well-written, and I ended up interviewing the two authors for my old job, although the blog has since been taken down.
It’s pretty good, and definitely worth reading if you work in social media marketing, or if you just like to read about brands that make prominent mistakes.
Bernhard Warner
